Free Shipping On Domestic Orders (within the USA)


Meet Designer Rekha Krishnamurthi

Who Am I?

Hi there! I’m Rekha Krishnamurthi, a printmaker, illustrator and surface pattern designer . What started as a fun silk painting class that I took as a high-school student has turned into a lifelong passion and interest in art and design.  

A little history…

My artistic journey started with fabric painting and hand-dyeing.  I love working with textiles because there are a variety of techniques that can be used to bring new life to a plain piece of cloth. 

Today I design with a variety of materials and techniques - I still love textiles, but I equally love painting with watercolor, block printing with screen print ink,  illustrating with pen or designing digitally.  I’m always learning and exploring, constantly adding to my repertoire methods to produce unique designs.

Designing digitally has become my new passion! Being able to give my designs movement with animation, instantly infuse new colorways or refresh a pattern with new motifs has opened a whole new way I look at design!   

My Signature Style

If you ask me to describe my design style in a few words, this is how I describe it:

  • Abstract textures
  • Colorful and vibrant
  • Eclectic
  • Organic 

I am inspired by bold color, abstract elements, handmade crafts and global travel.  

My aesthetic leans towards blending whimsical design with East-meets-West inspired motifs using a variety of techniques ranging from sketching, painting, printmaking to digitally drawn and animated designs.

For my hand-painted artwork, my favorite mediums are watercolor, color pencil, graphite, gouache, alcohol ink, textile paints and dyes.  

My favorite digital tools are my iPad, iPencil, Procreate, Adobe Photoshop, Illustrator, Fresco and After Effects.

Meet Rekha Krishnamurthi, illustrator, printmaker and surface pattern designer
Rekha Krishnamurthi - What Inspires Me

What Inspires Me

I am inspired  by the world around me! You'll always find me snapping photos with my iPhone, capturing key moments that inspire new pattern ideas, illustrations and custom color palettes!


About My Design Studio


Divine NY & Co. creates fun products for people who are looking to get crafty and explore new art forms.  Through artfully made craft kits, uniquely designed products and exclusive patterns, you’ll be inspired to tap into your creative potential and find your own artistic spirit!

Learn about the Mission of Divine NY & Co.

 My "Why"

I believe that a creative mind is essential for a healthy body, mind and soul. Engaging in creative pursuits helps sharpen skills, enhances the right side of the brain and most importantly, helps you to relax and have fun!

Inspiring creativity through prints, patterns and craft kits 

 What's Your Next Creative Project?

Shop my online boutique for little luxuries to spruce up your home, inspire family members and friends to pursue new hobbies with a DIY craft kit or spark creativity for your next design project with exclusive illustrations, patterns or animation.  To learn more about my services and how I work, please visit Design Services.  


To learn more about how we can work together, visit my Design Services page
Here's a bit more about me


Though I’ve always been creative since childhood, my creative endeavours as a business and solopreneur did not really solidify until about 2016.  While I was figuring out my creative passions, I’ve enjoyed a diverse career path!  After earning business degrees, I worked in finance and consulting while taking classes at New York’s Parsons, the New School of Design and Fashion Institute of Technology.  In addition to running my design studio, I also work as a Program Design Lead creating quality and engaging hybrid learning experience. 
When I’m not in my studio, creating a new art kit or designing patterns, I’m working on DIY tutorials for my YouTube channel or experimenting in the kitchen trying out new recipes!

 Where to Find Me

Where to find Me - Etsy  Where to find me - Spoonflower

 Community Memberships

I'm a member of New York Handmade Collective I'm a member of Craft Industry Alliance