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Minting NFTs: Opportunities for Creatives

For quite awhile now, I’ve been hearing about NFTs and have been very curious on what it is.  I heard that this is a new opportunity for artists and creatives but I had no idea on the details until I took this course earlier this year:  NFT Bootcamp by Artist Catalyst.

Since taking this bootcamp, I have minted 2 NFTs on OpenSea, which is one of the popular platforms to sell NFTs.

While it is important to understand the technology behind NFTs - it is ever-changing and there is a lot to know.  I’ll cover some of the very basics here, but the main purpose of this article is for me to share my NFT creations.  If you want to better understand the technology behind NFTs, I highly recommend taking the NFT Bootcamp that I mentioned above.

Let’s start with the basics.  What is a NFT?   It stands for Non-Fungible Tokens. NFTs use the same blockchain technology that powers cryptocurrencies, but they are not a currency.

They are unique, one of a kind, valued individually, non-interchangeable and cannot be broken down.  It is a digital asset that links ownership to a unique physical or digital item.

Some NFTs have sold for millions, but it is a highly speculative asset. In the first half of 2021, NFT sales hit $2.5 billion!  So even if it is speculative, it could be a potential market for artists.  

They can be bought and sold via platforms such as OpenSea and Rarible, to name a few. There are many other platforms, but these are the two that I’m most familiar with.

Back in the old days, people collected stamps or baseball trading cards or other collectibles. NFTs are the modern-day collectibles!

My NFT Creation Process

The first NFT I minted is an actual piece of paint-poured abstract art on a gesso board. I did not create this specifically to be an NFT, rather it is a piece of art that already exists as part of a larger abstract collection.  

OpenSea - NFT - Peacock Art

This NFT is available via OpenSea

 

For my second NFT, which I just minted this past weekend,  I decided on a different approach. I came up with a themed collection idea:  Digital Cityscapes.  

Digital Cityscapes is a collection of creations based on my original photography of cities I’ve traveled to or currently live in.  Some pieces in this collection are digital enhancements or recreations while others mix the original photography with paint, fabric and other mediums.  Each one has its own story!  

Digital Cityscapes Collection of NFTs on OpenSea

Cityscape - NYC - my latest NFT on OpenSea

Stay tuned as more pieces will be added to this collection soon.  To be notified when my next NFT is minted, sign up for my email newsletter and I’ll keep you informed!

Marketing

NFT platforms are not like social media platforms where you can be followed and grow your audience.  So this makes marketing NFTs a bit tough.  Twitter and Instagram are the social platforms where most of the NFT community can be found.   Other ways to market are to your own friends, family and network.  I’m still coming up with my own NFT marketing strategy - this will be a topic for a future post! 

Conclusion

While only a select few artists might be able to sell their NFT for millions, I still think it is fun to play in the NFT space. I’m doing it more for the creative experience and I’m enjoying coming up with new  themes and ideas for collections.  And if my art sells, well, that is just icing on the cake! 

I’d love to hear from you….is this a space you want to play in?  Are you inspired to create NFTs?

 

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