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Brand Identity and Package Design

What sets your products apart from others?  Is it the colors, the features, the quality? Does it have a better user-friendly design? Why should customers choose your products over others?

These are important questions to consider when establishing your brand identity. 

Example of a simple brand style guide

Just as people have different personalities, so do brands. Your brand identity should connect with your customers and be consistent across all touch points with your customer which includes packaging, website, social media, print material, etc. 

 Brand identity and packaging design are powerful tools for communicating your brand’s values and story to your customers!

Examples of brand identity work by Divine NY

Are you ready to elevate your brand?

Read on and let's get started! 

Brand Identity - How it Works

Brand identity workflow

Regardless of what package you select, the basic process is as follows:

  • Understand the brand mission, products/services and target audience
  • Plan and sketch brand identity elements (logo, brand colors, typography, and/or package design graphics)
  • Gather feedback and adjust
  • Prepare final files for brand identity, package design and brand style guide

    Packages

    Basic Package - Brand Identity

    This package is ideal if you already have a clear brand vision, strategy and perhaps even a sketch of what you want your logo to look like, but you need a professional designer to translate your ideas visually. 

    • Discovery call
    • Brand discovery questionnaire
    • Brand colors
    • Typography
    • Logo design
    • Brand style guide

    Premium Package - Brand Identity + Package Design

    This package is ideal if you are just launching a business or perhaps doing a complete overhaul of your existing brand identity. You need guidance on your brand design direction and strategy.
    • Discovery call
    • Brand discovery questionnaire
    • Brand design strategy
    • Brand colors
    • Typography
    • Logo design
    • Package design graphics and custom artistic elements
    • Social Media assets
    • Brand style guide

    Website Design

    If you need help building a basic website in SquareSpace or Shopify, this can be added on to either package above.  What’s included:

    • Review SquareSpace/Shopify templates and help you decide the best one to use
    • Build the website using the brand identity elements created
    • Tutorial on how to maintain and update your website once it has been built

    Note:  Websites will be built using a SquareSpace or Shopify template. No other customized coding will be done.

    A la Carte Options

    If you don’t need a full package, a la carte options are also available.  This can include:

    • Custom designed artistic elements
    • Hand painted design
    • Social media assets
    • Icons
    • Illustrations
    • Learning materials about your products

    Ready to Get Started?

    Schedule a 30 minute discovery call or contact me at info[at]divineny[dot]com to discuss your brand identity and package design needs.

    Schedule a 30 minute discovery call