About Us

Divine NY & Co. is a textile design studio, online shop and lifestyle blog. We’re your online destination to shop, create & learn! We specialize in unique gift giving and creative experiences through our online boutique, craft kits, workshops and design services.

Textile Design

Our love for textiles inspired the launch of a collection of block printed, hand-dyed, hand-painted and marbled prints. Our design process starts with a sketch where we create our inspiration and color palette. Once the design is transferred onto fabric, it is digitally enhanced in Photoshop or Illustrator and a digital file is created.

We love to collaborate with designers, retailers and manufacturers to produce exclusive prints for fabrics, wallpaper and consumer products.

Our prints are available for license or sale and can be purchased as original artwork or converted into digital files ready for your use.

To Learn more, visit Design Services.

Online Shop

Shop our boutique for unique gift ideas such as decorative clay bowls, ring dishes, hand-dyed table linens, coasters, sari quilts, scarves, tote bags and craft kits.

To learn more, visit our Etsy Shop

Craft Kits & Workshops

After a successful launch of a series of in-person workshops, we decided to take bring it home to you with a launch of a collection of craft kits!

We are continuously adding new kits and patterns – make sure you sign up for our newsletter to be notified of our latest designs.

Currently we offer silk scarf painting kits, burlap owl craft kits and pattern kits. With our craft kits, you’ll receive all the supplies you need along with our exclusive pattern, step-by-step guidebook and access to video instructions. Our craft pattern & tutorial kits, include our pattern, guidebook and access to video instructions.

To learn more, visit Craft Kits, DIY Kits and Patterns & Tutorials


Be sure to sign up for our blog, Live Colorfully, Style Beautifully where owner/creative director Rekha Krishnamurthi shares her passion for color, print, pattern, DIY crafts, home décor, and design.