About the Founder


Video by Kenny Sato

Textile designer and creator Rekha Krishnamurthi specializes in hand dyeing, fabric marbling, block printing, hand painting and digitally rendered designs. Her designs feature a mixture of bold color and abstract prints, blending different genres, eras and techniques. Her aesthetic combines rustic elements with modern design, further enhanced by East-meets-West inspired prints.

Her design process starts with a sketchpad, pencils and markers, where she creates her inspiration and color palette. She then experiments transferring her design ideas onto fabric by silk painting, hand dyeing, block printing or hand painting with textile paints, dyes and fabric markers. Once a fabric print is complete, it is scanned and digitally enhanced in Photoshop, where she converts the design to repeat patterns, new color ways and creates a digital file.

In addition to her passion for design, she has enjoyed a diverse career path. After earning business degrees, she worked in both finance and consulting while taking classes at New York’s Parsons, the New School of Design and Fashion Institute of Technology. When not working in her studio, she consults creative businesses and corporate clients in digital marketing, business strategy and project management. She also works with brands to promote them through curated sponsored content on her blog, Live Colorfully. Style Beautifully.

Rekha is available for freelance work and collaborations for all types of creative projects. For details, please email: info@divineny.com.